Stretch, sip, repeat!

On April 27th, VINADA hosted a special Pilates and Wine event in the vibrant city of Seoul, South Korea. To accompany the workout, fitness expert, Sia Kim, handed out our alcohol-free wines as “wines of encouragement”.

VINADA’s prominence continues to rise across Asia, especially South Korea, where wellness culture is popular. Since VINADA’s non-alcoholic wine selections offer an uplifting experience and provide mental clarity, they perfectly complemented the art of pilates, forming a balance between fitness and indulgence. 

Keep reading to discover how VINADA wines and pilates create the ultimate wellness experience, because after all, who wouldn't want to enjoy a refreshing glass of non-alcoholic wine with their workout?

VINADA’s impact on wellness culture in south korea

South Korea is home to the wellness movement, where the culture places an importance on wellbeing by prioritizing the mind and body. This emphasis on wellness is a big part of the Korean lifestyle, which has led to a growth in popularity of wellness practices, such as pilates.

Along with the popularity of the wellness movement, came a rise in South Koreans also embracing an alcohol-free lifestyle. VINADA has emerged as a popular alcohol-free wine brand in South Korea. By providing wines that are vegan, low-calorie, low-sugar, and crafted with natural ingredients, VINADA fits right into South Korea’s thriving wellness scene.

So, what better way for VINADA to make its mark in South Korea than by hosting a pilates event?

Pilates now, wine later

The “WomanSense” x VINADA pilates event took place at the iconic I’Park Mall, a mega shopping center and entertainment complex in Seoul, South Korea. This extraordinary event featured pilates classes held on the mall’s spacious rooftop, with Seoul’s breathtaking city skyline serving as a stunning backdrop for the workout session. 

More than 20 “K-Queen” Korean women influencers over the age of 35 came out to enjoy VINADA wines and an exclusive pilates class led by certified pilates instructor Sia Kim.

The pilates mat class focused on improving balance and decreasing stress, by incorporating VINADA wines into the workout to enhance the overall experience. With mini VINADA wine bottles in hand, the ladies stretched and strengthened their core, demonstrating the functionality of our exceptional wines. 

Unwind and Align with VINADA Wines

The workout ended with a group photo, and, of course, to chill out with glasses of delicious alcohol-free wines from the VINADA assortment. The inclusion of our wines into the pilates class brought an increased sense of wellness, as the women were able to unwind after their workout with a tasty glass of wine. With every sip, VINADA serves as the perfect reward to keep yourself going, both pre- and post-workout!

Next time you’re stretching, why not enhance the experience by grabbing your favorite bottle of VINADA during your workout? Try it! Cheers to wellness. 

Scroll down to watch the after movie of This Ultimate VINADA Wellness Experience!