Blog #26: TIME T0% SOBER UP!

Insights in the non-alcoholic beverage industry

In a world where social norms have long been connected with alcohol consumption, there’s a growing movement that celebrates the benefits of a sober lifestyle. Did you know that Bella Hadid, Eva Mendes, Bradley Cooper, and Tom Holland are among the many people who have stopped drinking alcohol?

The decision to abstain from alcohol can bring many advantages to one’s life. From improved physical well-being to emotional balance, and enhanced productivity, the rewards of a sober lifestyle are truly transformative.

If you booze, you lose

Recent studies have underscored the impact and risks of alcohol on various aspects of health varying from:

1. Increased risk of seven types of cancer of which throat, breast and colon cancer;

2. Negative effect on sleep quality and mental health;

3. Heart and liver diseases;

4. Skin problems like rosacea and psoriasis;

5. Dehydration [1-12].

According to research even drinking just one glass of alcohol per day increases these risks.

Times are changing

As consumers worldwide become more aware of the negative effects of alcohol on various aspects of health, a shift towards healthier choices is evident. The rise of the non-alcoholic and low-alcohol market reflects not just a trend, but a lasting movement towards holistic well-being.

In a dynamic landscape of changing preferences, the non-alcoholic and low-alcohol market emerges as a beacon of positive transformation. In Western-Europe and Scandinavia, 1 in 5 adults already refrain from consuming alcohol, while in the US, the share of non-alcoholic wine in the total non-alcoholic beverage category surged by +23.2% in 2022 compared to 2021, outpacing the growth rate of non-alcoholic beer (+19.5%) within the same category [14].

These remarkable trends reflect a global shift towards healthier choices, as evidenced by the burgeoning non-alcoholic and low-alcohol market, which is currently valued at $22.5 million as of 2021. Projections suggest that this market will continue its ascent, aiming to reach a staggering $68.9 billion by the year 2030 [14].

In the United States alone, between August 2021 and August 2022, the total dollar sales of non-alcoholic beverages reached an impressive $395 million, showcasing a substantial year-on-year growth rate of 20.6% [15]. This surge in popularity mirrors the continued rise of the Alcohol-free Dry January movement, which has firmly established itself and shows no signs of fading. In 2022, one in five American adults proudly participated in Dry January, marking a notable 13% increase from the previous year [6].

With these statistics in mind, it’s evident that the non-alcoholic wine market is poised for significant expansion. Predictions indicate that it will surge from a $2 billion valuation in 2023 to an impressive $5.2 billion by 2033, achieving an impressive compound annual growth rate (CAGR) of 10% [13].

In conclusion, the evolving landscape of consumer preferences, coupled with a heightened awareness of health and well-being, has catapulted the non-alcoholic and low-alcohol market into the spotlight. With a promising future ahead, it’s clear that this industry is not only keeping pace with change but leading the way toward a more balanced and mindful approach to beverage choices.

 

What are you drinking tonight?

“We believe that living sober shouldn’t mean sacrificing the enjoyment of life’s special moments,“ says Jess, founder of

VINADA, a non-alcoholic, vegan, sparkling wine brand. “Our wines create memorable moments without the constraints of alcohol, and enhance your well-being“. 0% alcohol, yet 100% wine experience without limitations. We want people to go from: “Why are you not drinking tonight?”, to “What are you drinking tonight?”

Do you want to challenge yourself? We created a special Sip Sober, Sparkling October Box, to cheers to your health, celebrate life and take care of yourself. Whether you’re a seasoned abstainer or curious about the benefits of sobriety. Read via this link, where we welcome you to join the movement, discover a new way to enjoy life’s precious moments, and your full potential.

 

Source: 

  1. Goodman GD, Kaufman J, Day D, Weiss R, Kawata AK, Garcia JK, Santangelo S, Gallagher CJ. Impact of Smoking and Alcohol Use on Facial Aging in Women: Results of a Large Multinational, Multiracial, Cross-sectional Survey. J Clin Aesthet Dermatol. 2019 Aug;12(8):28-39. Epub 2019 Aug 1. PMID: 31531169; PMCID:PMC6715121.

  2. Padma, K., Hegde, S., Yadihal, A. G., & Shetty, S. (2019). Dermatological Disorders in Patients with Alcohol Dependence Syndrome: An Observational Clinical Study. Indian Journal of Private Psychiatry, 13(1), 5.

  3. Kazakevich, N., Moody, M. N., Landau, J. M., & Goldberg, L. H. (2011). Alcohol and skin disorders: with a focus on psoriasis. Skin Therapy Lett, 16(4), 5-6.

  4. Alcoholhulp. (z.d.). Alcohol en huidveroudering. Retrieved from https://www.alcoholhulp.be/alcohol-huid#:~:text=Alcohol%20kan%20bestaande%20huidproblemen%20verergeren,onrechte%20aan%20overmatig%20alcoholgebruik%20toegeschreven 

  5. InfoNu. (2020). De invloed van drinken van alcohol op de huid. Retrieved from https://mens-en-gezondheid.infonu.nl/aandoeningen/196810-de-invloed-van-drinken-van-alcohol-op-de-huid.html 

  6. Robert, Y. (2023). Dry January is becoming a lifestyle. Forbes. Retrieved April 3, 2023, from https://www.forbes.com/sites/yolarobert1/2023/01/31/dry-january-is-becoming-a-lifestyle/?sh=1c2a2cf644db 

  7. Alcohol en huidproblemen - expertisecentrum alcohol. Trimbos Instituut. (2022,October 7). Retrieved April 3, 2023, from https://www.trimbos.nl/kennis/alcohol-en-lichamelijke-gezondheid/alcohol-en-huidproblemen/ 

  8. Koob, G. F., & Colrain, I. M. (2020). Alcohol use disorder and sleep disturbances: a feed-forward allostatic framework. Neuropsychopharmacology, 45(1), 141-165.

  9. Is alcohol goed voor de nachtrust? (2016). Retrieved April 4, 2023, van www.jellinek.nl/vraag-antwoord/is-alcohol-goed-voor-de-nachtrust/.

  10. Trimbos-instituut (2017). Wat is de invloed van alcohol op het slaapritme? Retrieved April 4, 2023, van alcoholinfo.nl/publiek/veelgesteldevragen/resultaten/antwoord/?vraag=152.

  11. 7 Soorten Kanker die je kunt krijgen door alcohol: KWF Kankerbestrijding (no date) KWF. Retrieved from https://www.kwf.nl/waar-kun-je-kanker-van-krijgen/kankersoorten-door-alcohol (Accessed: April 4, 2023). 

  12. Alcohol kankerverwekkend? Veel Mensen Kennen de Gevaren Niet (2023) NOS.nl -Nieuws, Sport en Evenementen. NOS Nieuws. Retrieved from https://nos.nl/artikel/2462375-alcohol-kankerverwekkend-veel-mensen-kennen-de-gevaren-niet. Retrieved April 4, 2023. 

  13. Fact.MR – non-alcoholic wine market by product (still non-alcoholic, sparkling non-alcoholic wine), by alcohol concentration (alcohol-free, low-alcohol), by packaging (bottles, cans), by Sales Channel & by region - global market insights 2023 to 2033 (no date) Fact.MR, Market Research Company. Available at:https://www.factmr.com/report/4532/non-alcoholic-wine-market. Retrieved April 4,2023. 

  14. Global Low and No Alcohol Beverages Market. (2022). In https://www.insightaceanalytic.com (Report ID-1100). Insight Ace. Retrieved April 5, 2023 from https://www.insightaceanalytic.com/report/global-low--no-alcohol-beverages-market-/1100

  15. Non-alcoholic beverage trends in the US. (2022, 28 oktober). Nielsen IQ. Retrieved April 5, 2023 from https://nielseniq.com/global/en/insights/education/2022/non-alcoholic-beverage-trends-in-the-us/#infographic

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