Blog #1 Meet: The Founder

9 questions to meet the 'Mom Boss' of VINADA

The Brand, Motherhood & Business, Bubbles and More about Jess....

1. How did you come up with the idea for VINADA?

The idea was born out of the personal desire to have a good alternative to wine with alcohol. I couldn't believe that 1: I was the only one searching for it and 2: it was impossible to make a good alcohol free wine. That's where it started. Fed up with having no real option at a party or in a bar I created my own. So, here it is! VINADA. My little rebel with a bubble.

2. How did you come up with the name VINADA?

Ah nice! Yes the name: one of the most fundamental elements! For our research we visited several wine regions throughout Europe. Like anyone else we wanted our name to be catchy, distinctive, authentic, enduring and a whole lot more all in one….. By then we knew our first wine we would introduce was going to be a Spanish one, so Spain had to be reflected in the name. Together with the word wine 'obviously'.

VIN = French for Wine

NADA = Spanish for none, which in our case stands for no alcohol.

So VINADA it is!

(a part of) The VINADA BrandBook

3. In how many countries is VINADA available?

VINADA Is currently sold in 29 countries. This differs from Restaurants, Bars, Liquor Stores, Hotels, Cruise Ships, Airports and Online retailers.

4. Why did you create a new brand identity (so quickly)?

Back in 2017, people’s opinions about non-alcoholic wine weren’t very positive.

At the time, non-alcoholic wines were too controversial. So, in the beginning, we decided to go for a 'traditional' design.

After 2 years we decided it was time for an update and make it our OWN. To give it a young, fresh look and go ALL THE WAY with our brand identity. This is always a risky step, because you leave something good, for something unknown, that hopefully, will be better…. I am very happy with the result and I hope our customers are too. The feedback so far is very positive.

5. What advice would you like to give other people who are doubting to start their own business?

Have a vision, believe in yourself, DARE TO take a risk and most of all: TAKE ACTION! In the end you will be the one who needs to do it!

Enough about the business……

6. You are the mother of a little girl and currently pregnant, how do you combine all this with running VINADA?

Luckily I have wonderful colleagues so I definitely don't need to do it all by myself. And we count ourselves very lucky that Isabelle has lovely grandparents who love to babysit her on a weekly basis. For me it's all about Efficiency and Flexibility. I thought I was pretty efficient before our daughter was born, but found out I managed to further improve this skill since then ;-). Flexibility is what comes with running a business. With VINADA I can be much more flexible in organizing my time. I love the fact that if I want to spend some extra time with our daughter, when the weather is nice for example, I could take her to the beach during the day and catch up on my work in the evening when she goes to bed. I appreciate this flexibility and see this as a huge advantage.

7. What is your favorite Mocktail?

That will be the Grapefruit Sparkle, it's lovely!

8. What are, in your opinion, the best VINADA - food combinations?

For me this will be the Oysters with our Crispy Chardonnay or a Steak Tartare with our Tinteling Tempranillo. CAN'T WAIT! I guess these will be two of the first dishes I'd order once our baby is born :-).

9. What are your goals?
With VINADA, our goal is to become the world's Nr. 1 premium alcohol free sparkling wine brand, and above all, contribute to the social acceptance of non-alcoholic wine. We want people to go from “Why are you not drinking tonight?”, to “What are you drinking tonight?”. Maintaining a strong work-life balance is critical to keeping yourself happy and productive. Being nr. 1 doesn’t just mean building an empire. To me it means achieving succes in all aspects of life, whether this is receiving a huge order, or simply being there for the people most important to you.

Thanks Jess!

We wish you the best of luck with your second baby!

A huge thank you for all your work with VINADA and for giving us a real alternative!

Cheers,

Roos